José Armando Tellado is the CEO of CAPSA FOOD whose brand, Central Lechera Asturiana, is the third most selected consumer goods brand in Spain, according to a recent study published by Kantar (Brand Footprint 2021).   He talks about the need to review the impact that companies have on society to regain balance between the economic, social, and environmental systems, together with consumers and the general public.

This company has had a clearly defined purpose since 1987: to promote the primary sector in general and in particular to ensure that Asturian cattle farmers have a future. In addition, José Armando talks about “knowcost” companies, leadership and the importance of consistency, evaluation mechanisms and the B Corp certification.