Welcome to
New Thinking.

Isaac Newton wasn't the first person to see an apple fall from a tree, but he was the first to look at it differently.

Work

Services

We are a strategic communications agency.

We work under the NEW THINKING philosophy. NEW summarizes our clear commitment to creativity and innovation; and THINKING our strategic capacity.

Customers

We increase brand relevance and improve business results.

Excellence

New Thinking

#News

Two APPLE TREE client projects recognised among Spain’s ‘100 Best Ideas of the Year’

#appletreebytes

APPLE TREE explores how AI is reshaping brand reputation

#News

APPLE TREE Named Europe’s Best Communications Agency of 2026

About us

ATC

We are creative, curious, daring thinkers... and nice people to work with.

B Corp