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Some examples
of New Thinking
in action.

We partner with our clients to increase their brand relevance, improve business results and boost their positive impact.

Campaña influencers chovi

CHOVÍ

Brava

las cosas claras

MAPFRE

“Las cosas claras” (Straight Talk)

campaña comunicación inteligencia artificial

CASA DEL LIBRO

Truman, an AI book recommender

campaña comunicación integral gas verde

GAS VERDE SI

NADA

agencia eventos cupra

CUPRA

Design Obsession

CAMAPAÑA COMUNICACION LA PASION ES LA MISMA

Badalona Seagull x APPLE TREE

The Passion Is the Same

agencia creativa turismo

RADISSON HOTEL GROUP

‘Skip to rewards’

campaña pr

MAHOU

Five teams, five stars

WALLAPOP

The network of change

CUPRA

A Brand Designed for Global Success

New Thinking

#News

Two APPLE TREE client projects recognised among Spain’s ‘100 Best Ideas of the Year’

#appletreebytes

APPLE TREE explores how AI is reshaping brand reputation

#News

APPLE TREE Named Europe’s Best Communications Agency of 2026

Analysis
& Insights
PR
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