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We believe in purposeful communication and not just “making noise”. We believe in courageous leaders and brands, and in the ability of integrated and diverse teams to challenge the status quo.

New Thinking

Purpose-driven positioning is losing ground. Social values are now setting the agenda

#New Thinking

Purpose-driven positioning is losing ground. Social values are now setting the agenda

The 5 predictions that will transform corporate communications in 2026

#New Thinking

The 5 predictions that will transform corporate communications in 2026

The Trump Effect on Marketing and Communications Plans

#New Thinking

The Trump Effect on Marketing and Communications Plans

News

From communicating well to being credible: Patricia Meso on the new reputation challenge

#News

From communicating well to being credible: Patricia Meso on the new reputation challenge

Laura Garrido: “Without reputation, there is no business”: three principles for effective crisis management

#News

Laura Garrido: “Without reputation, there is no business”: three principles for effective crisis management

Diego Naranjo appointed Account Director at APPLE TREE

#News

Diego Naranjo appointed Account Director at APPLE TREE

#appletreebytes

APPLE TREE explores how AI is reshaping brand reputation

#appletreebytes

APPLE TREE explores how AI is reshaping brand reputation

The visibility of women’s sport in Spain has almost tripled in just five years

#appletreebytes

The visibility of women’s sport in Spain has almost tripled in just five years

Webinar: How can organisations retain talent?

#appletreebytes

Webinar: How can organisations retain talent?

B Corp