José Luis Arbeo, Marketing Consultant and Former Brand & Content Director of BBVA, shares his views on the relevance of purpose marketing for brands and their impact on the business.
![](/static/b8b865b9dae0e36b8bdff81b9f456d60/a567f/agencia-de-comunicacion-apple-tree.jpg)
Purpose Marketing, Business Transformation and Branded content, with José Luis Arbeo
05/06/2020
![B Corp](/static/d7297979c55ba6b88f7b6e845e609ce9/a8e29/bcorp.png)
![B Corp](/static/6a4a77f1b91b7f486e321f1c2df05aab/f054e/sdg_wheel.png)