APPLE TREE, the agency that applies NEW THINKING to help brands increase relevance and drive stronger business results, has once again secured its place in the Best Agency to Work For ranking, maintaining its position among the Top 3 for the tenth consecutive year. It remains the only communications agency to have achieved this distinction over such a sustained period.
In the 2025 edition of the ranking, APPLE TREE placed second. The study, conducted by Scopen, identifies the communications and PR consultancies most highly valued as places to work, based on the views of professionals across the sector. It also analyses the factors that influence career mobility and professionals’ willingness to change consultancy.
For the 2025 report, Scopen interviewed 377 professionals working across 47 communications consultancies. Of these, 83% are based in Madrid and 17% in other cities. Women represent 71% of respondents and men 29%, with an average age of 38.9 years.
Carme Miró, CEO and Founder of APPLE TREE, comments:
“This recognition is a source of immense pride for APPLE TREE and for everyone who forms part of this agency. We are deeply grateful to have remained, consistently over the past ten years, the only communications agency ranked within the Top 3. This achievement reflects the outstanding work of our professionals and the strength of a truly distinctive culture.”
Earlier this year, APPLE TREE was also named Consultancy of the Year in the ninth edition of the biennial PR Scope report, also produced by Scopen. This recognition is reinforced by its position as the most admired communications agency among industry professionals. In addition, APPLE TREE ranks second in spontaneous awareness and third in exemplarity, placing the agency at the top of three of the six overall rankings included in the study.
According to the research, innovation and creativity are the attributes most closely associated with APPLE TREE’s positioning in the market. These qualities have been central to the agency’s success as a strategic communications consultancy, guided by its NEW THINKING approach. NEW reflects a clear commitment to creativity and innovation, while THINKING speaks to the strategic capability and expertise of its people.
