APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, and the influencer marketing agency Keepers, have officially opened their new offices in Madrid with a celebration inspired by the spirit of the Movida Madrileña. The event brought together clients, collaborators, talent and professionals from across the communication and marketing worlds.
This new space, dedicated to creativity and innovation in communication, is located at 60 San Vicente Ferrer Street, in the heart of the Malasaña neighborhood, one of Madrid’s most iconic cultural and creative neighbourhoods.
Carme Miró, CEO and founder of APPLE TREE, stated: “With these new offices in Madrid, we’re strengthening our proximity to collaborators and creating a space designed for collaboration and reflection across creativity, communication and business strategy.” In addition to Madrid, APPLE TREE has offices in Barcelona and London, with a team of nearly 200 professionals.
The new APPLE TREE and Keepers headquarters spans more than 1,357 square metres, featuring an open-plan layout and state-of-the-art facilities. The space includes a dedicated studio for podcast recording and audiovisual production, supporting the creation of new formats aligned with evolving digital narratives.
It also features multi-purpose rooms for internal events and training sessions, all equipped with the latest technology, reinforcing the agencies’ commitment to continuous learning and experimentation.
The choice of Malasaña reflects a search for an environment that combines energy, modernity and cultural relevance — qualities that mirror the shared culture of the APPLE TREE and Keepers teams.
A place for the industry to meet
Beyond its role as a workplace, the new space is intended to become a hub for dialogue and exchange within the communication and marketing industry. Through events and professional gatherings, the agencies aim to create opportunities for conversation, collaboration and future talent to engage with their work.
This vision aligns with APPLE TREE’s continued recognition as Consultancy of the Year, a title it has once again received in the latest edition of PR Scope, the biennial study by Scopen analysing the communications and public relations sector in Spain.
