APPLE TREE, the strategic communications agency behind NEW THINKING, which helps brands build greater relevance and deliver stronger business results, and Keepers, APPLE TREE’s influencer marketing agency, have won three 2026 Ramón del Corral Dircom Awards, Spain’s benchmark awards for corporate communication.

Presented at a ceremony that brought together leading communications professionals, the awards recognise the year’s most outstanding projects and celebrate work that combines strategy, creativity, innovation and measurable impact.

APPLE TREE received three awards in the Multimedia category for projects developed with some of the country’s leading brands:

  • Native Social Media Campaigns – Brava, developed by APPLE TREE and Keepers for Choví.
  • Audio Strategy and/or Podcast Development – Los frescos de Lidl, developed by Lidl and Keepers.
  • Digital Innovation – Creator Hub, developed by APPLE TREE with Radisson Hotel Group. In the same category, the agency’s campaign for Ecoembes was also shortlisted.

APPLE TREE was also recognised in the Public Affairs and Lobbying category, where its Gas Verde Sí strategy, developed for Nedgia-Naturgy, Madrileña Red de Gas, Nortegas, Redexis and Gas Extremadura, was shortlisted.

The Ramón del Corral Dircom Awards, organised by the Spanish Association of Communication Directors (Dircom), recognise best practice in corporate communication in Spain each year. Now in their ninth edition, the awards were judged by more than 40 professionals from the business, institutional, academic and media sectors, who assessed entries on strategy, creativity, innovation and effectiveness. This year’s edition featured 66 shortlisted projects across 24 categories.

Three projects, three ways to create relevance

The three award-winning projects reflect APPLE TREE and Keepers’ commitment to developing ideas shaped around each context, audience and objective.

Los frescos de Lidl turned the podcast format into a purposeful communication tool, bringing Lidl’s fresh produce offering closer to consumers through relevant and entertaining content.

With Brava, APPLE TREE and Keepers created a native social media campaign for Choví, designed to integrate naturally into digital conversations and maximise community engagement.

Creator Hub, developed by APPLE TREE with Radisson Hotel Group, created a dedicated digital environment to facilitate collaboration with content creators, strengthening the company’s influencer strategy and optimising its relationship with the creator ecosystem.

A recognition of NEW THINKING

These three awards further reinforce APPLE TREE’s position as one of the sector’s most recognised agencies, following its recent distinction as Agency of the Year 2026 in Europe at the EMEA SABRE Awards.

The combination of creativity, strategy, influence, content and technology continues to define APPLE TREE’s NEW THINKING model, helping brands increase their relevance, earn cultural impact and generate measurable business results.

Carme Miró, Founder and CEO of APPLE TREE, said: “These awards recognise the collaborative work we do with our clients and the exceptional talent of our teams. They mean a great deal to us because they show that great ideas are not defined by format, but by their ability to connect with people and create real impact.”

Sergio Barreda, Founder and CEO of Keepers, added: “It is hugely rewarding to see such diverse projects recognised. It reflects both the talent of our team and the trust our clients place in us to explore new ways of communicating.”

With these recognitions, APPLE TREE and Keepers strengthen their position as leaders in communications, creativity and content, consolidating a model capable of delivering impact across disciplines as diverse as audio, social media and digital platforms.