APPLE TREE, the strategic communications agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has been appointed as the new global communications and strategic PR agency for Radisson Hotel Group.
The appointment further expands the portfolio of services APPLE TREE already provides to the hotel group globally, including consultancy on social media strategy, creativity and content creator management through its Creator Hub platform.
APPLE TREE’s strategic communications team will focus on increasing Radisson Hotel Group’s global visibility and reputation across the regions in which it operates, through a content strategy designed to reinforce the group’s brand positioning.
Roberto Tamayo, Global Director of PR, Social Media and Influencer Marketing at Radisson Hotel Group, commented: “Expanding our partnership with APPLE TREE across communications and strategic PR is excellent news for Radisson Hotel Group, as it adds a further vertical to our channel mix with the team. Through this integration, we want to build on the excellence they are already bringing to creative strategy, social media and content creators, while increasing our agility in communication. We have a partner that understands the group’s brands in depth, and with whom we can work in a more integrated way to communicate our value proposition consistently across all channels and territories.”
Carme Miró, CEO and Founder of APPLE TREE, said: “We are delighted to continue expanding our relationship with Radisson Hotel Group; a relationship that has given us the opportunity to work on global projects centred on innovation and technology, and closely connected to business strategy through creativity, social media, content creators and now strategic communication.”
