APPLE TREE has appointed Teresa Oca as Account Director for Digital in its Madrid office. Teresa joined APPLE TREE in 2021 as Digital Manager, leading digital strategies for various clients and teams.
Teresa holds a degree in Advertising and Public Relations from the Complutense University of Madrid and has several masters in innovation and digital communication. She began her career at agencies such as Territorio Creativo (Good Rebels) and Publicis. Throughout her professional experience, she has managed large and complex accounts that required data-driven solutions and digital campaigns for clients focused on innovation.
Teresa has worked with clients from various industries, always in digital communication and communication strategies, with a strong focus on innovation. These include Toys R’ Us, L’Oréal Group, NH Hotels, Pepe Jeans, GSK, Carrefour, LEGO Ecoembes, and Cash Converters.
Since June 2021, Teresa has worked in the digital department of APPLE TREE in Madrid, leading accounts and multidisciplinary teams that cover strategy, account management, creative, design, paid media, social media, and influencer marketing.
Commenting on the appointment, Jaime Lobera, Partner and Strategy Director at APPLE TREE, said: “We are delighted to welcome Teresa to the role of Account Director for Digital. She is a highly experienced and talented professional with a proven track record of success in the digital space. I am confident that she will be a valuable asset to our team and will help us to continue to deliver outstanding results for our clients.”
Teresa Oca said: “I am thrilled to be joining APPLE TREE as Account Director for Digital. I am impressed by the agency’s strong track record of innovation and its commitment to delivering results for its clients. I look forward to working with the team to help them achieve their goals.”