The Choví sauce brand has launched a new advertising campaign with the help of APPLE TREE as its branding agency. This collaboration demonstrates APPLE TREE’s ability to develop branding campaigns that are aligned with the brand’s spirit and values.

“Choví’s new campaign has a different approach that is closer to messages of enjoyment, flavour, and good vibes. The goal is to position the product as a sauce that is accessible to all palates. “At Choví, we want people who don’t eat allioli because the flavour is too strong to find this product to be a great addition to any dish,” says Aurélie Morin, marketing director for Choví Group.

With this goal and insight in mind, the Valencia-based brand has launched its new campaign, ‘El primer Allioli que no necesita ser fuerte para seguir siendo Allioli’ (“The first Allioli that doesn’t need to be strong to still be Allioli.” )It returns to television with a 70-second spot (with 45-second, 20-second, and 10-second versions also available on Mediaset and Atresmedia). The campaign features a well-known advocate, actress and presenter Patricia Conde.

APPLE TREE is part of this campaign as the brand’s branding agency. Additionally, the campaign includes amplification of the spot on various digital platforms, with the collaboration of Patricia Conde, as well as outdoor graphics.