APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, has been responsible for the conceptualization and production of two key events for ASUS, one of the global leaders in technological innovation.
The agency produced both ASUS ABS (ASUS Business Summit) and ASUS Elevate, events that brought together ASUS customers and partners, where technology and emotion played a central role in shaping the brand experience.
The third edition of ASUS ABS took place on April 3–4 at the Asia Gardens Hotel in Benidorm, gathering more than 300 ASUS clients and partners for an exclusive two-day experience. This marked the second time APPLE TREE organized and produced this event.
The agenda was filled with inspirational and high-level presentations from professionals at major companies like Microsoft and Intel, along with presentations from ASUS’s Global Vice President and key product development team members. Attendees were also able to explore two interactive, custom showrooms, designed by APPLE TREE, that showcased the full range of ASUS solutions for the Education and Enterprise sectors.
One of the highlights was a live interview with Watford FC’s marketing director, who shared details of the club’s pioneering partnership with ASUS and how technology is transforming the world of sport.
Just a few days earlier, from March 31st to April 1st, APPLE TREE had brought to life ASUS Elevate, an event focused on consumer products at the same venue, with 150 clients and partners participating. The event highlighted technological innovation in the lifestyle sector with presentations from Microsoft and Intel and the launch of new ASUS products.
Across both back-to-back events, APPLE TREE led the creative development, production, and on-site execution, including the creation and installation of three customized showrooms. This flawless execution reaffirms the agency’s ability to transform brand stories into memorable experiences.
With ASUS ABS and ASUS Elevate, APPLE TREE continues to position itself as a leading agency in creating world-class brand experiences that inspire, connect, and generate real impact.
“We are very proud of our long-term partnership with ASUS,” said Kirsty Brown, founding partner of APPLE TREE. “These events are much more than just brand touchpoints, they are precisely designed experiences that connect people to the purpose and innovation that define ASUS.”
