Apple Tree has developed two initiatives in order to collaborate with the United Nations (UN) efforts to curb the Coronavirus (COVID-19) epidemic that affects our planet.
The first campaign, TWO SMALL STEPS FOR MANKIND, using the call to action KEEP YOUR DISTANCE #STOPTHESPREAD, is based on the idea that we all have an important role to play in curbing the pandemic. Individual decisions, relating to personal hygiene and social distancing, are of vital importance.
The second campaign, #HandsOffFace Challenge focuses on reducing the number of times a person touches their face as a way to prevent infection. We launched a challenge: when you see someone about to touch their face, sing and dance: Hands off your face!