APPLE TREE closed the 2023 financial year with a strong performance, reaching a turnover of €23.6 million. This impressive figure reflects both organic growth exceeding 30% in core services and the successful acquisition of Keeper Experience, a leading influencer marketing agency. This represents a significant increase compared to 2022’s turnover of around €13 million. The growth can be attributed to the company’s strong development in key service areas like creativity, digital and social media strategy, and corporate communication strategy. Additionally, APPLE TREE welcomed a wave of new clients, including prominent names like SEAT/CUPRA, Danone, Wallapop, and MAPFRE.
APPLE TREE surpasses the €23 million mark in turnover, consolidating its place among Spain’s largest communications agencies. This impressive figure reflects the combined sales of their offices in Barcelona, Madrid, and London, along with contributions from the influencer marketing agency Keeper Experience and Orchard. Carme Miró, CEO and founder of APPLE TREE attributes the company’s success to an exceptional year. “2023 has been extraordinary for APPLE TREE,” she states. “We’ve earned a remarkable reputation as the most admired agency in the market, not just for communication consultancy and creativity, but also in influencer marketing and innovation”. Miró acknowledges the dedication of her team: “This wouldn’t be possible without our incredible team of over 150 people who strive for service excellence for our clients. We’re the only agency in Spain consistently ranked in the top 10 across all rating scales for eight consecutive years. That’s a testament to having the best and most motivated professionals.” She concludes, “Our revenue growth reflects a job well done. Every day, we pour rigour, strategy, and meticulous care into every deliverable.”
APPLE TREE has further solidified its leadership position within the industry. According to the latest PR SCOPE 2024 report, conducted by Scopen consultancy among over 875 communication and marketing managers at major Spanish companies, APPLE TREE is recognised as the “communication agency best valued by the sector of communication professionals.”
This success stems from APPLE TREE’s NEW THINKING approach, a differentiating factor that sets them apart from competitors. This innovative approach is applied across all their services, encompassing branding, analysis and insight, strategic PR, creativity, digital, influencer marketing, branded content, and experiential marketing & events.
One of the agency’s fastest-growing areas has been influencer marketing. The company has been a pioneer in this field since its founding, and the acquisition of Keeper Experience further bolstered its position. According to the ‘Influence Marketing Scope’ study by SCOPEN, Keeper Experience is the number one influencer marketing agency for content creation and influencer management across all stages of the process.
