We won “Best performance in an international campaign” and “Best use of creativity in a social media campaign”
This year, we participated in SaludFestival, the International Festival for Food and Health Advertising, where its campaigns for Sanofi and the World Heart Federation (WHF) both won awards. The festival gala took place in the Teatro Fernando de Rojas in Madrid.
The campaign “My Heart, Your Heart” which was created for the WHF won “Best performance in an international campaign”. The integrated campaign was created for World Heart Day 2018 to raise public awareness of the dangers of cardiovascular diseases. Through a video and a variety of customizable assets available online, the campaign reached 1,400 million people on social media and was a trending topic in 28 countries.
The “Mona Lisa” campaign, which was created for Sanofi, was awarded “Best use of creativity in a social media campaign”. The video used the Mona Lisa as its central character to explain the main symptoms of Familial Hypercholesterolemia and was distributed via Twitter and YouTube across 8 Ibero-American countries on World Familial Hypercholesterolemia Day, receiving more than 2.5 million views.
