Apple Tree Communications is also ranked as the most valued agency among professionals in the sector
Apple Tree Communications has been ranked as the agency most valued by Spanish clients in terms of innovation (digital and business transformation), creativity and development of digital strategy, according to the respected study PR SCOPE 2019/20, published by the consulting firm SCOPEN.
apple tree is the only agency that has increased its overall rating in the three areas covered by the report: Market Perception, Client Valuation and Competitor Perception. Resulting in the agency standing out as one of the most valued agencies in the country and the most admired by professionals in the sector.
Among the agency attributes that were most highlighted, the study identified “capacity to accompany a client in digital and/or business transformation”, “idea generation and creativity”, and “meeting deadlines”, an addition to various digital services such as ” influencer relations” and “digital strategy”.
In the words of Carme Miró, apple tree’s founding partner and CEO, “We are incredibly proud of the excellent results obtained by apple tree in PR SCOPE 2019. They are a recognition for the work undertaken by our talented professionals, and clearly reflect how strategy, creativity and innovation are differential values of our service, along with our strong commitment to attracting and retaining the best talent in the sector”.
PR Scope is a biennial report developed by SCOPEN that analyses communication trends, as well as the image of communication consultants and PR agencies. For this sixth edition of the study in Spain, a total of 578 interviews were conducted with professionals related to the sector.