APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, has become the fastest growing communications agency in Europe and the second fastest growing worldwide, according to the international publication Provoke. According to the Global 250 Agency Ranking report, APPLE TREE has moved from 159th to 116th place among the world’s largest communication agencies in this ranking.
Strategic analysis, combined with strategic PR, mastery of the digital environment, and the agency’s high creative quality, have been fundamental in explaining APPLE TREE’s growth over the past year. In this way, in recent months the agency has added global accounts such as SEAT CUPRA and Danone in corporate communication, Mapfre in digital strategy, Meliá Hotels International in lifestyle and brand communication, and Wallapop in sustainability communication.
On the other hand, the agency’s advertising and creative services continue to grow significantly and APPLE TREE has once again been selected within the exclusive pool of global creative agencies of the Radisson Hotel Group chain.
Influencer marketing, key to future growth strategy
Currently, more than a third of the agency’s turnover comes from influencer marketing services, which includes strategic influencer consulting, talent management and the production of the country’s most successful Podcasts – the latter two services offered through the company’s in-house agency, Keeper Experience.
During the past year, APPLE TREE has reaffirmed its leadership position in the market, positioning itself as the ‘Communication Agency best valued by the sector of communication professionals’, according to the latest edition of the PR SCOPE 2024, a report carried out by the Scopen consultancy among more than 875 communication and marketing managers of large companies in Spain.
