VivaGym has selected APPLE TREE, the agency that applies NEW THINKING to boost brand relevance and business results, as its new corporate communications partner. APPLE TREE will manage media relations and develop strategies to strengthen VivaGym’s presence in the sector, amplifying its value proposition across Spain and Portugal.
VivaGym has positioned itself as one of the main players in the fitness sector with more than 230 clubs at the beginning of 2025 thanks to an ambitious expansion plan based on organic growth and acquisitions. As part of theuir business plan, the company has entrusted APPLE TREE with guiding its reputation strategy through a new corporate communication and lifestyle plan.
Carme Miró, CEO and founder of APPLE TREE, commented: “We are very happy to be able to help a company like VivaGym in its business plan by building its reputation in the market and contributing to its growth”.
“Having APPLE TREE as a strategic communication partner is a key step to further strengthen our brand presence in Spain and Portugal”, says Isabel Rivillas, CMO of VivaGym. “Their experience will allow us to continue consolidating the image of VivaGym as true engine of health in the minds of people across the Iberian Peninsula”, she concludes.
Among the agency’s objectives are building strong, trusted relationships with media and journalists in both financial and lifestyle sectors, increasing brand recognition, and reinforcing VivaGym’s value proposition among its target audiences — while also communicating the company’s commitment to well-being and active lifestyles.
