APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has joined the ecosystem of agencies, production companies, advertisers, and professionals that make up the Club de Creatividad (c de c). With this step, the agency reinforces its commitment to driving the growth of the creativity sector in Spain.
Commenting on the move, Carme Miró, CEO and founder of APPLE TREE, said:
“Throughout our eighteen years, APPLE TREE has always had the heart of a creative agency. Now, we are proud to take an active role within the Club de Creatividad ecosystem of professionals and agencies, with the goal of continuing to champion the role of creativity in transforming companies and delivering real business impact.”
For his part, Curro Palma, General Director of Club de Creatividad, added:
“We are delighted to welcome an agency like APPLE TREE to our community of members. Their addition will help us continue to foster creativity and talent within the organization, and we believe their experience and vision will be of great value to the creative community.”
Strategy and Creativity: APPLE TREE’s Growth Drivers
APPLE TREE has reaffirmed its leadership in the market, standing out as the only PR-origin agency included in AGENCY SCOPE, Spain’s benchmark study among advertisers. In the most recent edition, the agency ranked 12th among the country’s top independent creative agencies. Conducted every two years by SCOPEN across eleven countries, the study analyzes advertiser-agency relationships, along with perceptions of agencies and other marketing and communication specialists.
APPLE TREE’s success stems from its differential approach, built on NEW THINKING, with strategy, creativity, and innovation at its core. This philosophy is applied across all services; branding, insights and analysis, strategic PR, creativity, digital marketing, influencer marketing, branded content, and experiential marketing and events.
A New Era at the Club de Creatividad
APPLE TREE’s entry into the Club de Creatividad comes at a moment of renewal for the organization, following its name change to reflect the sector’s new reality, where creativity now spans multiple disciplines and profiles. Despite the change, the spirit of C de C remains intact: fully focused on people, committed to its members, and determined to uphold creativity as the most powerful tool for business growth.
