APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, is launching its first alumni club to mark its eighteenth anniversary. Named APPLE TREE Roots, the initiative aims to build a community for the professionals who have been part of the agency over the last two decades.
The club is designed to support ongoing training, foster networking, and nurture the agency’s unique culture. This culture has seen APPLE TREE recognised as the “most admired consultancy by communication professionals” in Spain, while maintaining its position at the top of the “BEST AGENCY TO WORK FOR” ranking for over ten years.
Carme Miró, CEO and founder of APPLE TREE, said:
“Being part of APPLE TREE means seeing the world differently and belonging to a unique culture that goes beyond professional life. With this alumni club, we want to celebrate the professionals who have passed through our offices and continue to spread our enthusiasm and NEW THINKING. Our doors are open to all the ‘little apples’ who have been part of our journey.”
To mark the launch, the agency brought together more than 50 professionals at its Barcelona and Madrid offices. These founding members will help drive a project that offers exclusive training, agency events, and networking opportunities, all while fostering a more inclusive and innovative communications sector.
18 years of leading with creativity and innovation
Over its eighteen-year history, APPLE TREE has become a training ground for many leaders in the communication and creative industries. This year, the agency was named “Consultancy of the Year” in the ninth edition of the biennial PR SCOPE report by SCOPEN.
According to this latest research, APPLE TREE has secured the number one spot in the global ranking for professional valuation within the Spanish communications sector. Additionally, it ranks second for spontaneous awareness and third for exemplarity, placing it at the top of three of the study’s six global rankings.
Innovation and creativity remain the two hallmarks of APPLE TREE’s market positioning. This success is underpinned by the NEW THINKING approach: ‘NEW’ reflecting a commitment to creative innovation, and ‘THINKING’ representing the strategic depth of its professional team.
