Once again, the annual Content Scope study conducted by SCOPEN for the BCMA, which gives us an insight into the reality of branded content among professionals in the sector, has been presented. This study analyzes the main trends in strategy, production and launch of branded content campaigns in Spain and the different market players involved in the projects.
In this aspect, the study highlights the wide range of companies involved in this type of communication strategy. In addition, we see how advertising, communication and marketing agencies stand out in the implementation of content-based campaigns. APPLE TREE, in second position, is at the top of the ranking of communication agencies that have done the best work on branded content in Spain in the last year, according to Content Scope.
Since our inception, we have been committed to communication that directly impacts people in a unique and innovative way, and that is why branded content has always been at the centre of many of the strategies we have developed for some of the world’s most iconic brands.
Entertainment stands out in this latest edition of the study as the star attribute for branded content professionals. And it confirms the trend we have been observing in recent times, where branded entertainment has been gaining ground thanks to its ability to connect brands and audiences in a much more authentic and natural way.
BRANDED CONTENT BENCHMARK STUDY
This year Content Scope interviewed a total of 144 professionals representing 101 companies such as creative agencies (49), media agencies (23), branded content specialists (22), production companies (20), media (13), communication agencies (10) and other agents (7), during the months of September to November 2022.