The strategic communications agency and leader in innovation, APPLE TREE, and the number one public affairs consultancy in Spain, MAS Consulting, have signed a collaboration agreement to jointly offer their services to those companies seeking to innovate in their communications, not only from a corporate or PR point of view, but also in government relations and public affairs.
This agreement does not start from scratch, but has been forged over more than three years, during which time APPLE TREE and MAS Consulting have collaborated on a number of joint projects for clients in various sectors, including some of the most regulated industries, such as health and pharmaceuticals, agriculture and technology.
The formalization of the alliance between APPLE TREE and MAS Consulting reflects the current situation in which companies are increasingly aware of the capacity of influence that public affairs campaigns can generate, where the use of innovative strategies and knowledge of key stakeholders is essential to achieve a real transformation in society. In addition, there is an increasing professionalization of the Public Affairs sector. Currently, more than 800 Spanish entities are part of the European Union Transparency Register and on a national level there are several initiatives to regulate the activity of stakeholders.