APPLE TREE, the agency that applies NEW THINKING to help its clients increase their brand relevance and improve business results, has once again been ranked number one in the global assessment of professionals in the communications agency sector in Spain, according to the ninth edition of the biannual PR SCOPE report, produced by SCOPEN.
The agency also ranks second for spontaneous awareness and third for exemplarity, placing it at the top of three of the study’s six global rankings.
Innovation and creativity are the two attributes that best define APPLE TREE’s market positioning, according to this research. These two attributes have been key to the strategic communications agency’s success, underpinned by an approach based on NEW THINKING. NEW sums up its clear commitment to creativity and innovation in communication, and THINKING to the strategic capacity of its team of professionals.
Carme Miró, CEO and founder of APPLE TREE, has been recognised in this report as one of the top 10 professionals in the world of communication agencies in Spain for another year: “For the more than 160 professionals who are part of APPLE TREE and me, it is an honour to be the agency most admired by our colleagues for another year. This reflects the success of our NEW THINKING applied to our clients’ strategies and our unique culture, based on courage and daring, and the positive impact of our work on our environment,” said Miró.
According to César Vacchiano, president and CEO of SCOPEN: “APPLE TREE’s progression in the PRSCOPE study has been steady and upward over the last ten years. This reflects the consistency of the brand’s good image, the excellence of its customer service, and the admiration of its competitors.”
In terms of customer ratings, according to the sample interviewed, APPLE TREE is the number one agency in ‘Knowledge of digital channels’, ‘Market and consumer knowledge’ and ‘Best diversity, equity, and inclusion policies’. On the other hand, in assessments conducted by sector professionals, APPLE TREE is the number one agency in ‘Creativity and idea generation’ and ‘Consultant of the year’.
The APPLE TREE team, the differential value
49 APPLE TREE professionals are among the most admired in the sector, reaffirming the commitment to talent and a unique culture that promotes effort to achieve the best results and excellence in work. The agency now has more than 160 professionals in Spain. It recently opened new offices in the centre of Madrid—in the Malasaña neighbourhood—where more than 100 professionals deliver best-in-class services in communication, digital marketing, influence, creativity, and 360 experiences.
About the study
PR SCOPE is a biennial study that analyses the relationships between communications consultancies and their clients, as well as market perceptions of agency brands. In the 2024/25 Spanish edition, 1,051 professionals were interviewed: 529 from 447 client companies, 377 consultancy professionals, and 145 media representatives. Fieldwork was conducted between February and May 2025.
