The “Keep growing…” campaign, created by apple tree for VidaCaixa, has been nominated and is a finalist in the category of Best Financial Services Campaign in this edition of the 2020 SABRE Awards EMEA, the awards that collect the most important initiatives of the world of communication and public relations.

Based on the results of a VidaCaixa study on the perception of aging. From apple tree we develop a creative branded content strategy with three key opinion leaders from the three generations: Iñaki Gabilondo (Babyboomers), Patricia Ramírez (Generation X) and Javier Ruescas (Millennials).

This year apple tree communications has also achieved another nomination in the Best Campaign in Iberia category.