APPLE TREE has signed a collaboration agreement with the Women’s Sports Society (WSS), making the agency a sponsor of the junior teams of both the Women’s Soccer School and CE Seagull BDN, clubs that are part of the association. In this way, the agency reaffirms its commitment to gender equality in areas such as sports.
Thanks to this sponsorship, APPLE TREE will be part of the ‘Cap nena en fora de joc’ program, which consists of a series of scholarships to ensure that any girl who wants to play football can do so, regardless of her family’s financial resources.
Sport and gender equality are two of APPLE TREE’s hallmarks. “As an agency, we have always worked to achieve equality in areas where there is still a big gender gap, such as football. That is why we are very happy to be part of WSS, an association with which we share values and our passion for women’s football,” said Carme Miró, CEO and founder of APPLE TREE.
From WSS they have pointed out, “Women’s Soccer School and Seagull find in APPLE TREE a company committed to women’s sport and that also fits the values that we want to transmit to all the players of the club in order to give more tools to girls who are starting to play football”, said Soraya Chaoui, CEO and founder of Women’s Sports Society. The Women’s Soccer School Barcelona was created in 2017 with the aim of uniting women and sport, and offering girls and young women a safe space where they can play football. For its part, CE Seagull BDN has been working for women’s football for 30 years. More than 450 players are currently members of the association.
