APPLE TREE, the agency that applies NEW THINKING to help brands increase their relevance and improve business results, closed the 2025 fiscal year with cumulative revenue of 32 million euros, representing a 12% increase in net revenue compared with the previous year. The figure also includes other companies in the group, such as influencer marketing agency Keepers and APPLE TREE London. Growth over the year was driven by demand for digital creativity and influencer marketing, strategic PR and corporate reputation, as well as by an increase in social media services and high-impact content. These results confirm the strength of an agency model built around client challenges, excellence and business impact, in a year marked by uncertainty and a Spanish advertising market that closed 2025 down by 2.6%, according to InfoAdex.
Carme Miró, CEO and founder of APPLE TREE, commented on the results: “Throughout 2025, we have shown that our commitment to NEW THINKING — the perfect combination of strategy and creativity — is essential for companies that want communication to deliver real business impact. Our model of integrated communication consultancy helps clients build cultural relevance, strengthen reputation and achieve measurable results.”
Much of APPLE TREE’s growth came from existing clients, who increasingly see cultural relevance as a competitive advantage and are building strategies that bring together PR, creativity, social media and influencer marketing. Among the new clients that embraced NEW THINKING in their business strategies in 2025 were Angulas Aguinaga, Grefusa, Nivea, Viva Gym and Pikolín, among others.
For its part, Keepers consolidated its leadership in influencer marketing throughout 2025 through three complementary areas of expertise. First, as a talent agency representing some of the most relevant content creators in Spain, including Xuso Jones and Henar Álvarez. It also partners with leading brands on their influencer marketing strategies, including Beefeater, MAC Cosmetics and Estée Lauder. And it has become the production company behind some of the most talked-about podcasts of the moment, such as “Poco se habla”, “Reyes del palique” and “Mamá no veas esto”. In this context, Keepers has been ranked the number-one influencer marketing agency for “exemplarity” by SCOPEN and the leading influencer marketing agency in Spain by El Publicista magazine.
APPLE TREE, Communication Consultancy of the Year
APPLE TREE’s success has also strengthened its reputation in the market, positioning it for the first time as Communication Consultancy of the Year and as the agency most highly rated by communications professionals in Spain, according to PR Scope.
The agency was also the only PR-focused firm to appear in AGENCY SCOPE, Spain’s leading ranking of creative agencies. And it is not only clients who value APPLE TREE as a partner capable of connecting communication with business strategy; industry professionals do too. For more than a decade, the agency has been the only company to remain in the top three of the BEST AGENCY TO WORK FOR ranking, and it recently appeared in the Merco Universitario ranking as the only agency among the companies most attractive to university students.
APPLE TREE is the only communications group in Spain to have won awards in all areas of communications: strategic PR, marketing, advertising, and creativity, social media, and influencer marketing.
In 2025, APPLE TREE received 18 national and international awards at some of the industry’s most prestigious festivals and competitions, reinforcing its transversal position across creativity, PR and digital. Among the most notable were three Eficacia Awards, one special award from the Club de Creatividad and two Luum Awards, as well as recognition at Inspirational, Smile Festival and WINA. In PR, the year’s major accolades included international recognition, such as the SABRE Awards Diamond EMEA, and national awards including several Ramón del Corral Awards from DIRCOM and an ADC.
These awards recognised campaigns developed for brands including IKEA, CUPRA, Mahou San Miguel and Choví, underlining the agency’s ability to turn creativity, reputation and influence into real business impact.
In social media and influencer marketing, Fizpireta and Henar Álvarez — both represented by Keepers — won two awards at the 2025 GenZ Awards, which recognise the best digital content creators and influencers. Keepers also won two Ídolo Awards: Podcast of the Year for “Keep It Cutre”, managed by Keepers, and the Sustainability award for creator Blondiemuser.
In 2026, APPLE TREE expects to continue growing organically while exploring the possibility of bringing new agencies into the group.
In 2026, the APPLE TREE group expects to keep growing by attracting specialist talent in areas ranging from creativity, particularly for social media, to PR, influencer marketing, business strategy and technology. At the same time, the agency will continue to protect the culture that makes it different: diverse, innovative and team-spirited, values that shape the way it works with clients every day.
The agency is also strengthening its employee value proposition: an environment where people can grow professionally and be part of a team that values entrepreneurial spirit, learning and development. As part of its evaluation and feedback process, an average of 15% of its people are promoted each year and receive an annual bonus linked to objectives and performance, alongside benefits such as hybrid working and continuous training within a personalised career plan.
