APPLE TREE, the strategic communications agency that applies NEW THINKING to help brands build relevance and deliver stronger business results, has been recognised by university students as one of Spain’s best companies to work for. The recognition comes in the Merco Talento Universitario España 2025/26 ranking, published by Merco and Recruiting Erasmus, which identifies the companies and organisations most highly valued as employers by university and advanced vocational training students in Spain.
APPLE TREE ranks 153rd overall, with 1,147 points. Its position as the communications agency most attractive to young university students reflects, among other factors, a people strategy built on close collaboration with academia and a distinctive corporate culture that celebrates difference, respect and collaboration.
Carme Miró, CEO and Founder of APPLE TREE, said: “Everyone at APPLE TREE, from the first professional to the most recent joiner, admires the exceptional talent emerging from Spain’s universities. That is why this recognition from Spanish students makes us especially proud. It encourages us to continue working closely with the talent of the future.”
Within the professional services category, APPLE TREE ranks fourth in a list led by Deloitte, PwC and EY. The agency offers its people the opportunity to develop a career in communications, creativity and digital transformation, while also growing personally within integrated, diverse teams.
This value proposition has helped APPLE TREE earn recognition as Consultancy of the Year in the ninth edition of the biennial PR SCOPE report, produced by SCOPEN. In addition, APPLE TREE is recognised as the communications agency most admired by industry professionals. The agency is also the only consultancy in the sector to have ranked in the top three of the Best Agency to Work For ranking for the past ten years.
According to the research, innovation and creativity are the two attributes that best define APPLE TREE’s positioning in the market. These qualities are central to the success of the strategic communications agency and its NEW THINKING approach: NEW reflects its clear commitment to creativity and innovation in communications, while THINKING represents the strategic capability of its team.
Merco Talento Universitario analyses how final- and penultimate-year university students perceive companies as potential employers. It also explores their career expectations, workplace preferences and the factors they consider most important when choosing an organisation.
