APPLE TREE: The only PR-driven creative agency in Agency Scope 2024

APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, appears for the first time in 12th place among the independent creative agencies best perceived by the market in the 24th edition of AGENCY SCOPE. Conducted every two years by SCOPEN in 11 countries, this study analyses advertiser-agency relationships, as well as the perception and image of agencies and marketing specialists.

APPLE TREE is featured for the first time in this study, which highlights the top creative agencies in the country. It is the only agency with PR and communication roots to appear in this edition.

Carme Miró, CEO and founder of APPLE TREE, states: “We are deeply proud that the creative sector and clients recognise our work in creativity and innovation – two values that are core to our agency’s DNA, along with strategic consulting.”

César Vacchiano, president & CEO of SCOPEN states: “No other agency rooted in PR and strategic communication has evolved as successfully toward creativity and innovation as APPLE TREE, as this research confirms.”

Beyond creativity and innovation, APPLE TREE also stands out in this research for excellence. The creative agency has improved its ranking in this study compared to the previous edition, gaining 4 points in attractiveness and climbing 31 positions in exemplarity.

APPLE TREE also surpasses the industry benchmark with an 8.4 in ‘average recommendation’ and a Net Promoter Score (NPS) of 40 points – resulting in 90% of satisfied clients, according to the study.

Leadership as a digital agency

Since its foundation, APPLE TREE has maintained a strong commitment to innovation, positioning itself as one of the leading digital agencies in AGENCY SCOPE. As a result, the agency ranks 8^th in market perception and 6^th among the highest-rated digital agencies by clients.

Jaime Lobera, partner and strategy director at APPLE TREE, stands out as a key figure in the creative industry. Lobera began his career at Unilever and has served as CMO for Campofrío, Mahou San Miguel, and Kraft (Mondelez). He also chaired the Spanish Association of Advertisers (aea) from 2014 to 2018.