APPLE TREE, the strategic communications agency behind NEW THINKING, has secured four shortlisted campaigns at the 2026 EMEA SABRE Awards and has also received a Certificate of Excellence at the 2026 IN2 SABRE Awards EMEA in the Best New PR Agency Product/Service category for Creator Hub, developed in partnership with Radisson Hotel Group.
With NEW THINKING, APPLE TREE helps brands build greater relevance, connect with culture and deliver stronger business results through purposeful communication, strategy and creativity. The recognition underlines the agency’s ability to develop ideas that are distinctive, culturally relevant and measurable in their impact.
Organised by PRovoke Media, the EMEA SABRE Awards recognise excellence in strategy, creativity and results across the communications industry in Europe, the Middle East and Africa. This year, more than 2,000 entries were submitted, with only a small number progressing to the final shortlist.
Against this highly competitive backdrop, APPLE TREE stands out as the Spanish agency with the strongest representation among this year’s finalists, reinforcing the strength of creativity and strategic thinking developed in Spain for brands with international reach.
Four campaigns shortlisted across four categories
The shortlisted campaigns are:
Diamond SABRE Awards – Company of the Year
• CUPRA: One Million Cars in Seven Years, A First in the Automotive Industry
(CUPRA with APPLE TREE, Vampire, &Rosàs, Tigrelab and C14)
Geographic – Iberia
• Pedroche, Put It On — La Gula del Norte
(La Gula del Norte with APPLE TREE, Havas Creative and UM)
Geographic – Global Programme
• Creator Hub — Radisson Hotel Group
(Radisson Hotel Group with APPLE TREE)
Industry Sectors – Energy and Natural Resources
• ‘Nothing’ (Nada) — Gas Verde Sí
(Gas Verde Sí with APPLE TREE and NITID)
Recognising creativity that delivers business impact
These nominations reflect the breadth of APPLE TREE’s work across different sectors and markets, united by a clear approach: combining strategy, creativity and a strong focus on results to help brands earn relevance and drive business impact.
Recognition across multiple award categories further reinforces the agency’s position as a strategic partner for courageous brands seeking ideas that can create meaningful impact across business, reputation and culture.
About the EMEA SABRE Awards
The EMEA SABRE Awards are among the communications and public relations industry’s most prestigious international awards, recognising campaigns that demonstrate outstanding innovation, effectiveness and strategic excellence across Europe, the Middle East and Africa.
