Through this alliance, both agencies will work together to offer change management and employee advocacy services in business transformation processes towards more sustainable business models. In addition, thanks to the expertise of both companies, both in the strategic field in processes of transformation of the corporate value proposition, as well as in communication and marketing consulting, APPLE TREE and R4S will offer coordinated services related to the definition, cultural and strategic integration, and deployment of the purpose of the companies.
The teams of both companies have previously collaborated, as R4S founded the B Corp movement in Spain by establishing B Lab Spain, while APPLE TREE serves as the communications and public relations agency advising B Lab in the country. In addition, both APPLE TREE and R4S are B Corp companies and active members of the global B Corp movement. Together with the broader community, they work to drive systemic change that places people and the planet at the centre. Central to this mission is the mobilization and growth of the social climate that fosters this transformation.
R4S (Roots for Sustainability) is the positive impact agency that activates and supports the transformation of organisations to achieve a more inclusive, prosperous and equitable global economy, in harmony with the environment.
