APPLE TREE is YADEA‘s new digital agency in Spain. The APPLE TREE team will develop a digital communication strategy focused on content for social networks (Instagram, TikTok and Linkedin), amplification of brand news and an influencer marketing strategy. In this way, YADEA wants to engage content creators to position itself as a benchmark brand in the electric scooter industry and committed to creating a sustainable lifestyle in daily commuting through advanced user-centric technology.

YADEA, a world leader in the development and manufacture of electric vehicles, seeks to boost its presence on social media through a local content strategy that will help them continue to build their brand reputation and position themselves as a benchmark brand in the Spanish market.

To position YADEA as a benchmark brand in the Spanish electric scooter market, the agency’s digital team will work on a 360º social media strategy to help the brand achieve maximum impact. Thus, not only will the content be shared organically on all its channels, but different influencers will act as brand ambassadors, while different paid media campaigns will be activated to help the brand reach its target audience.