Thanks to its NEW THINKING, the APPLE TREE communications consultancy team will advise the ASUS and Republic of Gamers (ROG) brands on their public relations strategy to reach journalists, influencers, and the tech and gaming community in general. The agency will also help the brand position itself in other media focused on the lifestyle world.
Although APPLE TREE has only recently begun working as the communications agency for ASUS, the two companies have previously collaborated on various communication campaigns, advertising and events..
Gina Palau, ASUS SYS PR Communication, ESG and Events Manager, said: “ASUS is growing, and we believe that APPLE TREE will be a key partner in achieving the goals they have set for themselves. We share fundamental ideals such as innovation, creativity and sustainability”.
ASUS has chosen APPLE TREE for its ability to deliver innovative and highly creative communication strategies that connect with the demands of new audiences, particularly with the gamer and lifestyle community, one of the technology company’s strategic target audiences.