We are proud to be the new strategic partner of Bankinter, who are entrusting us with the PR strategy for their payroll account launch campaign, “Portraits”. This campaign is a continuation of Bankinter’s communication storytelling as “the bank that sees money as you see it”, which together with its “Concrete Measures” campaign has just won numerous accolades in two of the most important sector awards, including the prestigious “Efficacy Award” from the Spanish Association of Advertisers and the Ondas award for best radio advertising.
Bankinter is currently the fifth largest bank, by size, in the Spanish financial system, the fourth by market capitalization and the first by profitability. Its assets amount to 92.8 billion euros, with a loan investment of 63.6 billion and controlled resources of 98.9 billion.
