APPLE TREE, the leading strategic communications agency for creativity and innovation, has appointed Begoña Echevarría as the company’s senior financial director. In this position, Begoña will lead the financial strategy of the offices in Madrid, Barcelona and APPLE TREE’s subsidiaries -Orchard and Eden-as well as the consolidation of the group.
Begoña has more than twenty years of experience in finance departments of consulting and professional services companies. In 1999, she joined the finance department of the international consulting firm Diamond Cluster, specialising in digital strategy solutions for companies and In 2007, she joined the law firm Rousaud Costas Durán (now DWF-RCD).s
Begoña has worked in the financial department of APPLE TREE since 2013. During this time, the agency has become one of Spain’s leading communication and creative services firms thanks to its New Thinking approach and its strategic work for brands and companies such as Corteva Agrisciences, the European Union, Lego, Mahou, Manchester City FC, Radisson Hotel Group, VISA among many others.
APPLE TREE currently employs more than 120 professionals in its offices in Madrid, Barcelona and London and has positioned itself as one of the leading communications agencies. It offers strategy and research services from its three offices, corporate and brand communication, creativity, influencer marketing and digital marketing, among others. More recently, APPLE TREE has been chosen as the most attractive communication agency to work for or to enter a competition with, according to the marketing and communications magazine El Publicista.
With the appointment of Begoña Echevarría, APPLE TREE endorses its value proposition for its employees: an agency where they can develop a professional career in the world of communication, creativity and digital transformation and, at the same time, enjoy personal growth Thanks to this proposal, APPLE TREE has been leading the ranking of the best communication and public relations agencies in Spain for several years, according to the biannual study of the Best Agency to Work for conducted by SCOPEN.