APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, has appointed Clara Martínez as the new Account Director within its healthcare team at the Barcelona office, reinforcing one of the agency’s most strategic areas.
Clara holds a degree in English Philology from the University of Murcia and a master’s degree in Corporate and Institutional Communication from the Complutense University of Madrid. She brings more than 12 years of experience in healthcare and corporate communication, having worked on PR projects for leading pharmaceutical companies such as AbbVie, Almirall and Shire Pharmaceuticals, as well as corporate communication projects for Clear Channel.
She joined APPLE TREE in 2017 as an Account Executive and has since progressed internally through a range of roles, culminating in her current position as PR Account Director. Over the years, Clara has worked on national and international projects for organisations including the Spanish Society of Cardiology, the Spanish Heart Foundation and the World Heart Federation, alongside major multinational healthcare companies such as MSD, Bayer, Amgen, Novartis, Daiichi Sankyo, Boston Scientific and Boehringer Ingelheim. Her experience also includes work for IVI clinics and the communication of Danone’s functional food brands.
Her areas of expertise span oncology, cardiology, respiratory health, women’s health, biosimilars, urology and real-world data, among others.
Carme Miró, CEO and Founder of APPLE TREE, comments:
“Clara brings deep knowledge of the healthcare sector and a strategic perspective that is hugely valuable for our clients. Her professional growth within APPLE TREE reflects our commitment to nurturing talent and building teams that combine experience, creativity and purpose.”
On her appointment, Clara said:
“This new stage represents an opportunity to continue developing my career in a field I’m truly passionate about: healthcare. Over recent months, I’ve taken on new challenges that encourage constant growth in a profession driven by purpose, curiosity, creativity and strategic thinking. Healthcare communication is not just a vocation, but a social responsibility. Turning scientific knowledge into tools that genuinely improve people’s health and have a real impact on their lives is incredibly rewarding.”
With this appointment, APPLE TREE continues to strengthen its position as a leading agency in the market. In 2025/26, the agency was named Communication Consultancy of the Year by PR Scope and recognised as the most admired agency among professionals in Spain’s agency sector. It has also been awarded BEST AGENCY TO WORK FOR, recognising the excellence of its people and its distinctive culture.
