APPLE TREE has been selected by Clínica Rementería to lead the conceptualisation and development of its new brand positioning, Clinical Excellence for Your Eyes. The positioning reflects the clinic’s approach to ophthalmology, grounded in medical rigour, continuous innovation and a strong personal commitment to every patient.
As part of the project, APPLE TREE has also developed the clinic’s new digital strategy. This includes the rebranding of the website and SEO positioning, the creation of a tailored media plan, the management of social media channels such as TikTok and Instagram, and the broader development of the brand’s digital presence.
Through this collaboration, Clínica Rementería aims to strengthen its position as a reference in eye health, built around three core pillars: commitment to excellence, personalised care and the clinic’s distinctive culture.
Antonio Mateos, Operations Director at Clínica Rementería, explains:
“This new positioning developed by APPLE TREE perfectly captures who we are. At Clínica Rementería, we understand that visual health is not just a technical issue, but a fundamental part of people’s lives. That’s why, for more than 30 years, we’ve invested in innovation and advanced technology, working to the highest clinical standards and with a medical culture centred on human care. Every patient is unique, and so is their story. That requires individualised, transparent and committed attention.”
Carme Miró, CEO and Founder of APPLE TREE, adds:
“We’re delighted that Clínica Rementería has placed its trust in us to develop its brand positioning and digital strategy. Our teams across strategy, branding and innovation have brought a more human perspective to the brand, helping it connect with its audience in a more distinctive way, particularly in the digital environment.”
A user-centred digital strategy
To activate the new positioning, APPLE TREE has designed a digital strategy focused on creating relevant, informative and engaging content aligned with user preferences and current digital trends. The strategy will be rolled out across the clinic’s social media channels, alongside user-generated content and paid media.
One of the key milestones of this new phase has been the launch of Clínica Rementería’s TikTok channel, reinforcing the clinic’s commitment to innovation, approachability and medical excellence, now also within one of the most dynamic and fast-growing social platforms, with the support of APPLE TREE.
