Cristina has more than fifteen years of experience in corporate communications, having worked for both communications agencies, such as Tinkle, and industry leaders, such as PepsiCo. Since joining APPLE TREE over almost ten years ago in 2014, she has helped numerous companies and brands connect with their different audiences through innovative communications and public relations programs based on creativity and excellence.
With this appointment, APPLE TREE continues to drive strategic advice to major companies internationally. Cristina started working at APPLE TREE in 2014 as Senior Account Executive until reaching her current position, where she leads corporate communications for international clients in several countries. In addition to her experience advising brands and companies on their corporate communication, Cristina is also a specialist in product and crisis communication. Over the years, she has worked with clients from different sectors including food (Nestlé), sports and tourism (Nike and Grandvalira), insurance (DKV), banking (Caja Ingenieros), and automotive (SEAT S.A.), among others.
Likewise, APPLE TREE is committed to providing its employees with a platform to develop their professional careers in the world of communication, creativity, and digital transformation, while also supporting their personal growth. Thanks to this committment, APPLE TREE has been leading the ranking of the best communication and public relations agencies to work for in Spain for several years, according to the biannual study conducted by SCOPEN, Best Agency to Work For and appearing as the only communication agency that appears in the Merco Talento Universitario de España (Merco University Talent in Spain).
