Recently, the Association of Communication Directors awarded the Dircom Ramón del Corral Awards, where two APPLE TREE clients secured four of these prestigious accolades, recognizing the best communication cases and practices in Spain.
CUPRA received the special award for “Global Corporate Communication Strategy” for the campaign “CUPRA: A Brand Designed to Succeed.” Together with APPLE TREE, the CUPRA team developed the most ambitious strategy in its history, making it one of the fastest-growing brands in Europe over the past six years.
Additionally, CUPRA won two more awards: “Best Product or Service Communication” for the campaign “CUPRA DarkRebel: The Car of the Future,” and “Best External Event for Companies or Organizations” for the “World Premier Cupra Tavascan” event.
On the other hand, RADISSON HOTEL GROUP won the Dircom Award for “Best Rebranding” for the campaign “So Easy, So Much More,” where the company designed a new brand image for its loyalty program.
The gala, held last month in June, brought together over 600 communication professionals at the Pablo VI Auditorium in Madrid. The event was hosted by comedian Pedro Llamas and entertained by DJ Daya. In this 7th edition, the Dircom Board of Directors honored Pedro Piqueras, Ana Blanco, Marta García-Aller, and Kiko Llaneras with special awards for their lifelong commitment to professional journalism and truth.
