Download the study ‘The visibility of women athletes in the media’.

For the fourth consecutive year, APPLE TREE and Rebold have been tracking the visibility and prominence of Spain’s leading female and male sports competitions, measuring gender equality in both media coverage and audience engagement

Our comprehensive study analyzed over 96,324 media mentions across Spanish outlets throughout 2024. We carefully selected a representative sample of male and female sports competitions to ensure meaningful, like-for-like comparisons in terms of media impact and audience reach.

The findings tell a powerful story. Year after year, our research reveals how women’s sports are steadily breaking through media barriers, yet significant gaps remain where female athletic achievements still don’t receive equal recognition.

With this report, we aim to highlight that this inequality must be corrected so that future sports stars have role models to look up to.

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