From the beginning of 2022, APPLE TREE has managed Ecoembes’s digital strategy on social networks. The non-profit organization that cares for the environment through recycling and eco-design of packaging in Spain selected APPLE TREE, following a competitive pitch, for its capabilities and expertise in strategic communication, corporate reputation, crisis management and community management.
APPLE TREE will manage all Ecoembes social media profiles, including content, daily conversation and the development of special activations, which will have a strong focus on connecting the user, and that will be developed throughout the duration of the project.
According to Jaime Lobera, Strategy Director of APPLE TREE, “we are very proud to work with companies such as Ecoembes, a non-profit organization that cares for the environment through recycling and eco-design of light domestic packaging, facilitating that link that unites to citizens, municipalities and companies, and contributing to the development of the circular economy. With this new project, we strengthen APPLE TREE’s expertise in the sustainable sector and welcome a company with such a necessary purpose with open arms.”