Grefusa appoints APPLE TREE as its corporate communications and brand PR agency

Grefusa, the Valencia-based family-owned manufacturer of snacks, sunflower seeds, and nuts with more than 95 years of history, has selected APPLE TREE, the agency that applies NEW THINKING to help clients increase their brand relevance and improve business results, to develop and implement its corporate communications and brand communications strategy.

The company currently produces more than 200 million product packs under brands including Grefusa, Papa Delta, Gublins, El Piponazo, Pipas Tijuana, MisterCorn, and Snatt’s.

APPLE TREE’s objective will be to communicate the company’s values and purpose, at its heart, a commitment to being part of consumers’ moments of leisure and enjoyment, sharing with them a sense of fun and good times

The agency team will work across both corporate communications and product communication for the Grefusa, MisterCorn, and Snatt’s brands, maintaining a bold, approachable, and lighthearted tone, with the overarching goal of entertaining and surprising consumers.

Rafa Gandía commented: “We are excited and eager to begin working with APPLE TREE. We are confident that their team will be able to convey our company’s values and purpose and keep our brands in the collective imagination, always associated with fun and good vibes.”

Carme Miró, CEO and founder of APPLE TREE added: “Advising Grefusa on its communication and that of its brands is a tremendous source of pride. Some of these brands are iconic and remain part of our collective memory. Our goal now is to continue building this narrative among its consumers with a great deal of creativity and innovation.”

A key pillar of Grefusa’s new corporate communication strategy will be reinforcing its position as a sector leader in sustainability. The company is actively pursuing a strategy focused on «Leaving a Positive Footprint,» reflected in its «Grefuvalores» (Grefusa values) programme. This includes long-standing initiatives to promote a positive working environment, improve the nutritional profile of its products, minimise its environmental impact, and support social projects in its local community.