Hays, a global leader in staffing and recruitment solutions, has appointed APPLE TREE as its new strategic communications agency for Spain. The agency will position the consultancy company among its primary strategic audiences across the entire Spanish market.
APPLE TREE‘s main objective will be to renew the focus of HAYS’ corporate communication in Spain in line with its new positioning: ‘Working for your tomorrow.’ This positioning aims to precisely address the changing needs of companies and professionals in a labour market that has evolved rapidly in recent times.
In this regard, HAYS has entrusted APPLE TREE with the development and implementation of its corporate message in the Spanish market, ensuring that all customers can benefit from the full potential of HAYS at both local and global levels. Utilizing APPLE TREE’S NEW THINKING approach, HAYS aims for closer communication and increased awareness of its various products and sub-brands, ultimately making its services more accessible.
The APPLE TREE team will collaborate closely with key opinion leaders and journalists to build relevant and lasting relationships. Simultaneously, the agency will support the company in communicating major milestones, such as the annual launch of the ‘HAYS Labour Market Guide.’