IPMark has published an article uncovering the key aspects of the positioning that has been part of APPLE TREE’s DNA since its foundation: the NEW THINKING philosophy. This way of working is more necessary than ever now, as a strategy for driving change, influencing perceptions, increasing relevance and growing a brand’s business.
According to Carme Miró, CEO of APPLE TREE, NEW THINKING can be summarized in two points. The first is to understand that, today, in our Information Society, communication is absolutely decisive for companies. The second consists of a new strategic approach to that communication: observing and addressing challenges from different angles, building more innovative communication strategies, and developing new competitive advantages.