Jacobo Zelada, Partner at APPLE TREE, has just been appointed Chief Innovation Officer, a position from which he will continue to promote new processes and technology-based communication solutions for the agency’s clients, as well as the creation of a new area focused on web3 products and services.

Innovation, together with creativity and strategic capacity, is what has defined APPLE TREE since its beginnings, a philosophy that has been reflected in its NEW THINKING.

From the Innovation area of APPLE TREE, in addition to continuing to lead the digital communication and influencer marketing strategy, Jacobo will also be responsible for developing new products and services specifically related to Web 3.0 and the metaverse. The company has been working for several months on the launch of a solution for companies that need to develop their own metaverse. For this project APPLE TREE has, in addition to the agency’s team of experts in digital communication and design, a team of technical developers for the creation of virtual worlds.

APPLE TREE currently works for clients in sectors that are leading the entry into communication in the metaverse or web 3.0 such as video games, culture and entertainment, online shopping, sports, or the new digital economy. The experience working on communication strategies focused on the target of these brands adds value to the services and advice offered by us in the transition of brands to the new virtual world.