Jaime Lobera, apple tree Managing Partner for Brand Strategy and Development, highlighted the need for brands to demonstrate empathy in the current situation and to assist in building confidence, in an article recently published in Expansion.
He went on to explain how communication from large companies that provide essential services will increasingly be less commercial and will become more social and more public utility based. In addition, he commented how essential it is that brands always transmit a responsible and safe image, taking into account “COVID compliance”, in every advertising campaign.
