The communication agency APPLE TREE has announced the appointment of Jordi Bou as the new Account Director in the agency’s communication department in Barcelona. Jordi joined APPLE TREE in 2017 and since then, he has developed his professional career in different areas of corporate communication. With this appointment, the agency reaffirms its commitment to internal talent, offering its team members the opportunity to continue growing in the agency, which is highly valued for its NEW THINKING.
As an expert in communication strategy and a profound connoisseur of the media landscape, Jordi has, throughout his career, helped companies from various sectors enhance their reputation and perception among their strategic audiences, including DKV Seguros, B Corp, DomusVi, and Boheringer Ingelheim. He has also specialised in sports-related clients such as PUMA, Girona FC, and Sorare; technology-related clients such as ASUS, Binance, and Ring; and gastronomy-related clients such as the 50 best restaurants , among many others.
Regarding this appointment, Carme Miró, CEO and founder of APPLE TREE, commented: ‘I am very proud of this appointment. Jordi represents APPLE TREE’s values of excellence and customer service and is a clear example of continued and consistent career progression within APPLE TREE. From this position, he will now also offer the best advice on communication strategy and reputation to our clients.’
With a degree in Journalism and a Master’s in Communication Management, Jordi has more than 15 years of experience in this field, during which he has had the opportunity to participate in a wide variety of projects. Before joining APPLE TREE, he worked in agencies such as Canela, Newlink, and OMD. He was Head of Press at Grupo Focus and he has gained valuable insights into the media through his collaborations with Unidad Editorial and Catalunya Ràdio.
