Keeper Experience, the leading influencer marketing agency in Spain and part of the APPLE TREE, has announced the appointment of Susana Doncel as General Manager. With this appointment and the integration within the APPLE TREE communication group, the agency is positioned as a leader in comprehensive advice on influencer marketing strategies for brands and companies that want to connect with new audiences.
Susana previously led the influencer marketing and talent manager department at Thinketers and has advised clients from diverse sectors on influencer marketing and earned media strategies throughout her career. Clients she has worked with include Mapfre, Play (RTVE), Huawei, Mustela, Jata, Santiveri, Culmia Promotora Inmobiliaria, Iberojet, Oscar Mayer, Campofrío, Grupo Anaya, Allergan, Iberia Express, and BBVA, among others. Now, as the General Manager at Keeper Experience, Susana will oversee client management, team coordination, and company growth in consultancy, talent representation, and content creation.
With a degree in Law and postgraduate training in different masters in the digital environment, Susana has developed her career in complementary professional areas. She began her career as an executive producer in the audiovisual market, developing and producing formats for platforms such as RTVE, Mediaset (Boing) and AtresMedia (Neox). Additionally, she served as a project manager for major accounts such as Sony Pictures; during this time, she pioneered the implementation of influencer marketing strategies to amplify the launch of over 50 films a decade ago.
Now, Susana joins the Keeper Experience team with the challenge of continuing to grow the business by offering the best service in influencer marketing strategy consultancy. Founded in 2017, Keeper Experience is part of the APPLE TREE group. It has become one of Spain’s most important influencer marketing and representation agencies thanks to its experience, quality of service, creativity and talent pool.
The agency works for national and international brands such as Estèe Lauder Group, Pernod Ricard Group, Multiópticas, Mahou or Ecovidrio in the development and execution of their digital and influencer marketing campaigns. In 2023, they hired over 3000 content creators and executed over 600 influencer campaigns.