APPLE TREE is maintaining its firm commitment to acknowledging and driving internal talent, and has promoted Laia Romagosa to accounts director of the Consumer PR & Lifestyle Department at the Barcelona office.

Following her experience as Account Manager on the Health team, led by Cecilia Ossorio, managing projects for clients such as Grifols, Boehringer Ingelheim, Roche, and Novartis, Laia will now be in charge of managing accounts  in the Lifestyle industry, including Bcorp, BUFF, The North Face, mesoestetic, Brita, and Henkel.

Laia is a great example of APPLE TREE’s NEW THINKING philosophy, as, thanks to her empathic, flexible, and decisive personality, she leads communication strategies to bring value to each of the clients with whom she works.