Caixa d’Enginyers has launched its corporate communication and brand awareness campaign “Not a bank, a cooperative. Open to everyone”. With this tagline, the entity, which celebrated its 55th-anniversary last year, seeks to highlight its cooperative banking model, where its members are both customers and owners.
APPLE TREE was the strategic communications agency for this campaign, following the success of the campaign launched in 2022. Under the claim “Not a bank, a cooperative. Open to everyone”, this campaign will appear in digital press, radio, TV and social networks, and outdoor advertising.
The narrative thread of the 2023 campaign is centered on one of the insights of the Caixa d’Enginyers model: the importance of members as the cornerstone of the entity, which currently has over 215,000. In addition, this year’s campaign seeks to highlight that it is a cooperative entity open to all types of professionals beyond engineers.
