APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has announced the appointment of Leticia Rodríguez as the new Head of consumer, Lifestyle, Culture & Entertainment Communications for its Barcelona office.
Before joining APPLE TREE, Leticia worked at several radio stations and agencies, including Equipo Singular, where she was part of the team responsible for launching the digital communications department. She later joined the marketing team at the beer brand Moritz, where she led digital communication for more than 13 years as Digital Brand Manager. During this time, she played a key role in the design and execution of iconic brand events, strengthening Moritz’s digital presence and its connection with consumers.
With a degree in Journalism from the Universitat Autònoma de Barcelona and a postgraduate degree in Journalism and Communication specialising in Fashion from the Universitat Pompeu Fabra, Leticia has spent much of her career advising leading brands. Her portfolio includes names like Versace, Mango, Munich, Luxottica, Port Aventura, Kiehl’s and the 080 Barcelona Fashion catwalk, among many others.
